My Rant: Beware of SWOT Analysis-Unless you Get REAL

Since the 1950s when Stanford’s Albert Humphrey developed the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats, it has been used by companies and individuals all over the globe. That’s the GOOD news.
Here’s the rest of the story from my perspective and, yes, I consider it to be pretty BAD news. Here’s my logic stream:
1. In strategic planning sessions, the assembled team considers the S,W,O and T’s of their enterprise. Great.
2. Shortly after the strategic planning EVENT, the team emerges with time bounded, people responsible action commitments. Excellent.
3. When things ‘settle down’ after the ‘big guns’ come from their strategic planning EVENT, they go back to the same ol’ same ol’. Ouch.
4. Everyone is in the realms of T.S. (no, not tough *&%$#, I mean Task Saturation. Excitement wears down and things return to business as usual. Not Great in these times.
5. Focus goes back to the Strengths and Opportunities and what we’re doing right. Cool.
6. The Weaknesses and Threats- those Negative Ditties that we dont want to FACE recede back into the darkness- unattended and avoided because “we’re a company based on Positive Mental Attitude” and when you focus on these W’s and T’s you’re manifesting a ‘bad attitude’.
Hmmmmmmmmm. Danger Will Robinson.Xtreme Danger.

Corbin’s Premise:
LEAVE OUT THE W’S AND T’S AND YOU END UP WITH S’S AND O’S AND, AT BEST YOU BECOME A ‘S’O’-‘S’O’ BUSINESS.
Yes, ACCENTUATE THE POSITIVE…. AND
YES, ILLUMINATE (THEN ELIMINATE) THE NEGATIVE.

FACE IT, FOLLOW IT, FIX IT.
GET REAL.
WHAT ARE YOUR W’S AND T’S????
If you leave them in the dark… they will proliferate like mushrooms. Irradiate them with your brilliant attention.
More to come…..

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2 responses to “My Rant: Beware of SWOT Analysis-Unless you Get REAL

  1. Hey David,
    I totally get it!!! Your new book is going to be fantastic. Have a wonderful bike ride dude!!!
    Love,
    Greg

  2. Love the “illuminate” theme. And TS is unforgettable. Of course, we can use TRIZ to be creative about ways to kill the mushrooms and Hoshin to improve the process and ….

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